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Our site Love It Awards: Why you can trust our ratings and reviews

Our site Love It Awards: Why you can trust our ratings and reviews


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Great baby products and services can make your life as a new parent easier and more fun but figuring out what’s worth your hard-earned cash can be tricky. That’s why we created the our site Love It Awards. Our round-ups of best baby products – in every category from strollers and car seats to bottles and breast pumps – are the result of thousands of parent reviews and recommendations and thorough research and test drives by our product editors. These Awards will not only help you get what you need, but what you'll love.

Our site Love It Awards overview

The our site Love It Awards are given to the best pregnancy, baby, and parenting products and services on the market today, celebrating the ones recommended most by moms and dads, as well as the innovative offerings that captured the attention of BabyCenter’s product editors.

Love It Awards come in two flavors:

  • The “Parents’ Pick” seal is awarded to products that receive the most organic recommendations from moms and dads. Winners are determined by BabyCenter’s Product Recommender Engine, a proprietary artificial intelligence tool that analyzes millions of real-time our site Community conversations to find the best products and services in dozens of categories such as diapering, sleep, and feeding. The Product Recommender Engine identifies the most frequently and positively mentioned baby products and services on the market today. “Parents’ Pick” winners are the ultimate “best of” products discovered through refined crowd-sourcing.
  • The “Editors’ Choice” seal is given to those products and services that impress BabyCenter’s expert product reviewers, but may be too new or niche to generate significant community buzz yet. The product team is continually testing new baby products and services with the goal of ferreting out the latest and greatest solutions for busy new parents. Winners of the "Editors’ Choice” seal are recognized for quality, value, ingenuity, innovation, and overall excellence.

Love It Award products are updated on a quarterly basis and the latest winners can be found in the BabyCenter Baby Products section and selectively on Amazon.com.

Our site Love It Award eligibility and categories

Only products sold in the United States and available for purchase at the time of publication are eligible for a our site Love It Award. The award program is ongoing with “Parents’ Pick” and “Editors' Choice” winners updated on a quarterly basis.

The product and service categories are subject to change, but typically consist of the following pregnancy and parenting essentials:

  • Baby bathtubs and bath seats
  • Baby floor seats or loungers
  • Baby monitors
  • Baby registries
  • Baby shoes for boys and girls
  • Bassinets
  • Bottles
  • Booster seats
  • Bouncers
  • Breastfeeding pillows
  • Carriers
  • Cloth diapers
  • Colic relievers
  • Convertible car seats
  • Disposable diapers
  • Diaper rash creams
  • Double strollers
  • Electric breast pumps
  • Everyday strollers
  • Formulas
  • Infant car seats
  • Jogging strollers
  • Jumpers
  • Lightweight strollers
  • Manual breast pumps
  • Nasal aspirators
  • Prenatal vitamins and supplements
  • Swaddling blankets & wearable blankets
  • Swings
  • Toddler shoes for boys and girls
  • Transition or sippy cups
  • Travel systems
  • Wraps & slings

How to submit your product or service for review

Manufacturers or service providers who feel they have an innovative, quality product or service that is new to the pregnancy and parenting market or deserves wider attention from moms and dads, should reach out to us for consideration.

Our site Parents’ Picks seals and use

Each category will have either Parents’ Pick winners or Editors’ Choice winners or a combination of the two, which can be identified by these respective seals:

If you are a winning manufacturer or service provider – or a retailer of a winning product or service – and are interested in using a our site Love It Award seal in your on- and offline marketing efforts, please contact us.


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