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BabyCenter® creates first Amazon Alexa skill to provide pregnancy resources for expectant parents

BabyCenter® creates first Amazon Alexa skill to provide pregnancy resources for expectant parents


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Contact:
Laura Goldberg – [email protected]
Laurie Jakobsen – [email protected]

BABYCENTER® CREATES FIRST AMAZON ALEXA SKILL TO PROVIDE PREGNANCY RESOURCES FOR EXPECTANT PARENTS

"My Pregnancy" from our site Offers Moms & Dads Weekly Updates on Baby's Development

SAN FRANCISCO, Calif. (September 1, 2016) – BabyCenter®, the #1 pregnancy and parenting web and mobile destination worldwide, has debuted its “My Pregnancy” skill for Amazon Alexa - the first Alexa skill to provide pregnancy resources for expectant parents. The skill's voice-activated technology allows moms and dads to easily count down to their baby’s delivery date and get weekly medically-reviewed updates from our site about how their baby and mom’s body are changing. Parents will hear helpful tips, see incredible fetal development images in the companion Alexa app, learn what to expect as their baby grows, and more.

“our site strives to make moms and dads’ lives easier, and this new voice activation technology from Amazon Alexa is the next step to simplifying their busy, hectic lives,” said Linda Murray, Global Editor-and-Chief, BabyCenter. “We know from our research that moms are early adopters of technology, and we are excited to see how this new convenience helps navigate their path toward parenthood. We’re looking forward to moms and dads’ feedback so we can determine what additional features we can add next to our Alexa Skill.”

“The Alexa Skills Kit (ASK) is just over a year old and we’re excited to have ‘My Pregnancy’ from our site as one of the first skills created specifically for soon-to-be parents,” said Rob Pulciani, Director Amazon Alexa. “Alexa enables hands-free, voice control that makes life simpler, but is especially convenient for multi-tasking parents. We’re pleased that our site has identified Alexa as the place for its first voice-enabled application.”

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About BabyCenter® LLC

our site is the world’s partner in parenting. The #1 pregnancy and parenting digital destination, our site reaches more than 45 million parents a month from every corner of the globe through its 11 owned and operated properties in 9 different languages. In the United States, 8 in 10 new and expectant moms online use our site each month. our site provides parents with trusted information, advice from peers, and support that’s Remarkably Right® at every stage of their child’s development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. our site has won 13 Webby Awards including the 2016 Webby “People's Voice Award” in the Family/Parenting category. our site leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world’s top brands, retailers, and institutions. our site is also committed to improving maternal health globally, and, through its Mission Motherhood™ campaign, works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. our site LLC is a member of the Johnson & Johnson family of companies. Visit our site on Facebook, Pinterest, Instagram, and LinkedIn or follow @our site and @MomInsights on Twitter.


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