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our site is dedicated to providing parents and parents-to-be with high-quality, medically reviewed content.
Our editorial team is made up of professional writers and editors, many educated at top journalism schools in the United States. That's why we offer practical advice from expert sources, such as obstetricians, pediatricians, midwives, developmental psychologists, and – equally important – fellow parents.
With only a few exceptions, all our medical content is originally reported and fact checked by our editors, and reviewed by our Medical Advisory Board. Our editors and advisors are constantly updating and reviewing articles, and we make every effort to make corrections in a timely manner.
As part of our mission to provide readers with trustworthy information, we adhere to a strict policy of separation between editorial and advertising content. We believe you should always know the source of the information you're reading.
We never allow advertisers to influence editorial content. If you don't see any language that says "from our sponsors" or "paid for by," then you know what you're reading or viewing contains purely editorial information.
our site earns revenue from paid advertisements, so you'll see advertising on our pages in standard ad units or modules that are clearly labeled "advertisement" or "from our sponsors."
our site also earns revenue by creating content in collaboration with advertising clients. In these cases, you'll always see a disclosure up front stating that the content was paid for by a particular advertiser. This content is sort of like product placement in a movie or show – our editorial team creates the content with the goal of being as helpful and interesting as possible for our readers and viewers, and the advertiser's brand or product is woven into it. Specific claims about the brand or product come from the advertiser, though sometimes the content includes opinions and suggestions about the brand or product from parents or editors. We consider this content a form of advertising.