BabyCenter® launches channel on the Roku® platform to expand access to best-in-class videos on pregnancy and parenthood

BabyCenter® launches channel on the Roku® platform to expand access to best-in-class videos on pregnancy and parenthood

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Dina Freeman
[email protected]

BabyCenter® launches channel on the Roku platform to expand access to best-in-class videos on pregnancy and parenthood

Over 200 of BabyCenter’s Most Popular Videos Now Available on Roku Streaming Players and Roku TVs

SAN FRANCISCO, Calif. (October 16, 2017) - BabyCenter, the world's #1 pregnancy and parenting web and mobile destination, has launched a new channel on the Roku® platform that provides easy access to highlights from its comprehensive video library. Those with Roku devices can now view more than 200 of BabyCenter’s most popular doctor-approved educational videos for pregnant families, new parents, and couples trying to conceive. Topics covered include everything from fetal development (in 3D animations) to pregnancy symptoms, childbirth, and newborn care.

This channel on the Roku platform is the latest move in BabyCenter’s strategy to grow its reach on emerging platforms. Last year, our site launched “My Pregnancy” – the first-ever Amazon Alexa skill to provide pregnancy resources for expectant parents.

“Our goal at our site is to make sure new and expecting parents always have easy access to expert-approved information when they need it, no matter where they are or what device they’re using,” said Linda Murray, Senior Vice President of Consumer Experience at BabyCenter. “Leveraging OTT channels like Roku allows us to deliver our content in a way that's relevant to today’s young families.”

Popular titles featured on the our site Roku channel include:

  • Inside pregnancy
  • Pregnancy aches & pains
  • Pregnancy health & wellness
  • Ask an ob-gyn
  • Ask a pediatrician
  • Preparing for a baby
  • Labor & delivery
  • Baby development
  • Life with your baby
  • Fitness: Pregnancy & postpartum
  • Baby care
  • Products & gear

For more information and to locate the channel, visit our site in the Roku Channel Store at


About BabyCenter® LLC

our site is the world's #1 pregnancy and parenting digital destination, reaching more than 49 million parents a month in every corner of the globe through its 10 owned and operated properties in 9 languages. In the United States, 8 in 10 new and expectant moms online use our site each month. our site provides parents with trusted information, advice from peers, and support that’s Remarkably Right® at every stage of their child’s development. Products include websites, mobile apps, online communities, email series, social programs, an Alexa skill, a Roku channel, and more. our site also leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world’s top brands, retailers, and institutions. our site is committed to improving maternal health globally and, through its Mission Motherhood™ campaign, works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. our site LLC is a member of the Johnson & Johnson family of companies. Visit our site on Facebook, Pinterest, Instagram, and LinkedIn or follow @our site and @MomInsights on Twitter.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries.

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